Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influence, by Sandra D'Souza
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Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influence, by Sandra D'Souza
PDF Ebook Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influence, by Sandra D'Souza
Facebook, Twitter, LinkedIn, Tumblr... Do you feel you should be on social media but can't get your head around it like the younger generation? That you've left it too late to use modern technology to your personal or professional advantage? If you want to get into social media and keep pace with technology for your career or business, then this book is for you. Written in jargon-free language by a mature professional for mature professionals, it explains: The right platforms for your business or brand; Clear frameworks to create your ideal online profile; Handy tips for setting up on social media; Smart strategies for easy maintenance; Current trends and how to be part of them. Sandra D'Souza started her professional life as an accountant and has cultivated 20 years' worth of professional experience both in Sydney and London where she founded Curate Bee Digital in 2012. She found ways to use digital platforms to create social influence for her clients. She lives in Sydney with her husband and daughter. Connect with Sandra at www.curatebee.com
Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influence, by Sandra D'Souza- Amazon Sales Rank: #6107786 in Books
- Published on: 2015-10-23
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .37" w x 5.50" l, .43 pounds
- Binding: Paperback
- 162 pages
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Most helpful customer reviews
2 of 2 people found the following review helpful. A great guide for the professional contemplating social media platforms for greater personal branding By Joe & Sharon Hopkins Sandra D’Souza (2015) makes a compelling argument that professionals and businesses should use social media as a platform to gain positive exposure to greater branding of the individual, a product, or service. Her guide to understanding the customer, establishing key goals and objectives, developing and executing a strategy, through the design process will assist to identify proper platforms that will best suit the individual or business needs. She avoids the technical jargon and provides a straight-forward approach to making social media work for the individual, small business, or large enterprise.As a professional 55 year old male working through a doctoral program, I have argued that social media requires large amounts of time with little benefit. D’Souza (2015) provides ample evidence that social media aids the professional in branding themselves and improving their public profile while enhancing a learning platform. She provides a five step frame work linked to “Six Golden Rules” to assist the novice as well as the experienced social media user to select the proper platforms and then set out to be a productive user.The professional or small business owner intrigued by the idea of social media but unsure of the benefit, or concerned with time and resource demands, or uneasy with potential negative publicity will find Social Media for Baby Boomers (2015) easy to read and abundant with valuable insight.
0 of 0 people found the following review helpful. Very helpful - great explanation By Lou Coenen An excellent book which is easy to read yet provides a solid introduction to the variety of Social Media options.Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influenceThe book isn't just for Boomers - it actually is a very good primer which can be helpful for anyone who wants to get started using one - or more - forms of social media to communicate with family, friends, or even for running your own on-line business.
0 of 0 people found the following review helpful. Definitely a good read for a range of ages By Amazon Customer This is such an accessible, well written, clear, entertaining and passionate book that just demystifies many social media platforms and inspires. Definitely a good read for a range of ages. Just brilliant!!
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