Social Media Risk and Governance: Managing Enterprise Risk, by Phil Mennie
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Social Media Risk and Governance: Managing Enterprise Risk, by Phil Mennie
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In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment.This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.Phil Mennie, PwC's Global Social Media Risk and Governance leader, addresses key issues such as policy evaluation and planning, information security and fraud risks, how to respond to a crisis and how to archive data. The book empowers professional users of social networks to collaborate with their compliance and risk management counterparts, and to harness the power of social media safely and successfully for their organization.
Social Media Risk and Governance: Managing Enterprise Risk, by Phil Mennie- Amazon Sales Rank: #1344640 in Books
- Published on: 2015-10-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .49" w x 6.14" l, .0 pounds
- Binding: Paperback
- 232 pages
Review "Risk and security are as critical as ever in enterprise social media. Phil Mennie's book has never been more timely, and I've not come across a more comprehensive, accessible and example-loaded book as this. This has to be the indispensable guide in this important area." (Paul Levy, Senior Research Fellow, University of Brighton Centre for Research in Innovation Management (CENTRIM))"As we all become more integrated with the global platform of the Internet, we need to change our perspectives and re-think how we work. Phil asks the tough questions and he has plenty of good answers. He is a good navigator through the potential hazards that social media presents to large organizations. Buy this book and don't just pass it on to compliance. These issues matter to the whole organization." (Justin Hunt, Founder The Social Media Leadership Forum)
About the Author Phil Mennie is PwC's Global Social Media Risk and Governance leader, helping his clients harness the power of social media through good governance and risk management. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data.
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Most helpful customer reviews
0 of 0 people found the following review helpful. Interesting By Autamme_dot_com There is risk to almost everything in business and social media is no exception, so here is a book that promises to help the reader manage such risks within their enterprise.It certainly is a different take on a familiar theme, as too many social media books tend to gloss over or downplay the risks other than the likelihood of getting a negative press. Doing social media need not be burdensome, yet it can be wise to have some “ground rules” in place. It is not just a case of watching what you say; some communications might arguably be market sensitive and thus the whole panoply of disclosure requirements become relevant. Make a mistake? Maybe it is not enough to delete it… you might need to delete it yet retain a copy. Especially if lawyers or regulators get involved.So this book was quite a welcome, refreshing read and not at all dry and fusty as you might imagine by its title! The author takes you carefully through the whole process, from analysing potential risk and planning your social media interactions to more practical issues such as what to do when problems strike. The text is backed up by real-world examples from many top international companies.Clearly there are some limitations: this book cannot advise you about every bit of legislation that could affect your company, as laws vary from country to country, yet it will give you enough ammunition to go looking into what may apply to you. Even multi-jurisdictional dilemmas are covered.It is better to be forewarned and forearmed. Whilst this book is clearly aimed at the larger company, there is still a fair amount of information that can be relevant or of interest to the smaller company – it just may need a bit of downscaling and interpretation.If you operate in a regulated industry it is possible that there are already mandatory compliance rules concerning your use of social media, although a lot of this can just be an extension of existing custom and practice. Yet still quite a few sectors have not got themselves organised and it seems that “common sense” as a policy is not necessarily in vogue. It might be better to try and have a policy ready. It need not be onerous and it could be a lifesaver. Many employees can form a bit of a blind spot when it comes to social media and whilst they don’t intentionally mean to harm the company, their lack of thought or consideration of the situation can mean that problems find them and your company. So it is better to have a clear set of rules about who can be active on social media and how such communications are used.Reduce the risk and boost the benefit. What is there not to like? This book will help you ensure that your company’s social media presence is less traumatic. It can’t get you Facebook “likes” or Twitter “followers” but it might stop the odd lawsuit or two plus it may keep your social media followers loyal by doing the right thing.In conclusion, an interesting book that manages to make an important yet uninteresting subject interesting. Just like insurance, you hope never to need to claim on its coverage, yet it is wise to ensure you have sought to analyse all risk and implemented damage limitation strategies ahead of time.
0 of 0 people found the following review helpful. What You Did Went Viral... Here's How to Handle It By Steven Brock The most formidable barrier to a business achieving a successful social media presence is the lack of a risk reduction plan. Because there are so many stakeholders with differing agendas, the lack of a social media governance strategy can turn a small error into a major crisis.Risk reduction is much more than responding to negative comments on consumer opinion sites such as Yelp. Minnie's new book (Kogan Page, $37.95) is a comprehensive guide to formulating and constructing a set of policies and tools for handling risks in five areas: Reputational, Information Security, Operational, Financial, and Regulatory Compliance. Using case studies and best-practice results, many of which have been discussed in my blogs, the book identifies the ways stakeholders can respond to information security breakdowns, fraud, marketing blunders, crisis incidents, data theft, and the lack of compliance with regulatory requirements. It is gratifying to see Mennie’s agreement that proper moderation is one of the most successful ways of reducing risk.Occasionally, Mennie spends too much time developing models of strategic approaches, such as how to engage the support of leaders at the top of an organization, and too-often, the result of a case study was a termination of the social media effort instead of addressing the issue publicly. But overall, "Social Media Risk and Governance" is a clear map that walks you through the social media minefield and shows you how to disarm each one. When you face your first issue, and you will, the preparations you learn here will help you minimize the damage.
0 of 0 people found the following review helpful. Best Social Media Book By Betty Moffitt This is a must have book. I enjoyed reading the information that is really helpful for all. Social Media has risks involved for users and also informs the reader about the use of social media and how it impacts society. Everyone that uses social media needs to have this book in their hands and really read it!!! Must have book for all ages!!! I will recommend this book to all I know.
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